When you add color to your QR codes, you can incorporate your brand or campaign theme. How do you make sure that you correctly colored your QR code? Here are four best practices. Related: How to use QR codes on clothing apparel and T-shirts? QR code practices: How to correctly make QR codes with color And the wrong color will turn people away. The right color will increase your conversions. That is why knowing how to correctly color QR codes is vital. It can contribute best to conversions when they reinforce the brand personality, so having the right colors in your QR codes and making sure that your codes are scannable can make a world of difference right off the bat. That being said, a color QR code can strongly affect how a business is seen by visitors and customers. According to a Reboot survey, color increases brand recognition by 80%, which is reciprocated by many influential brands.
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